01 · First touchSend now
SubjectA simple capacity-planning sheet
Hi Maya, I made a lightweight spreadsheet for comparing rep ramp time, quota coverage and hiring scenarios. Happy to send it over if useful.
The last piece of software between AI slop and your buyer.
Simulate how your buyers would react before you send.Fix weak messages before real prospects see them.
Simulated buyer-segment reaction
Simulated buyer-segment reaction
Outbound sequence test
3 steps · last edit just now
02 · Follow-up3 days later
SubjectHere’s the sheet
Here’s the spreadsheet I mentioned. You can change the assumptions directly.
03 · Follow-up7 days later
SubjectWorth a quick walkthrough?
Would you be open to a 20-minute walkthrough next week?
Quality CheckSimulationChat
VP Sales · Post-Raise ScalingFull 3-step sequenceDisengages
The first two touches earn cautious interest. Step 3 asks for a meeting before the buyer has acted.
Reaction across stepsDrop-off at Step 3
Step 1What reduced friction
Low frictionA concrete resource offered without asking for commitment.
Step 2Interest stays tentative
WatchUseful, but still only tentative interest.
Step 3Meeting ask comes too early
HighIt asks for commitment before interest exists.
Simulated buyer-segment reaction
03 · Follow-up7 days later
SubjectWorth a quick walkthrough?
Would you be open to a 20-minute walkthrough next week?
VP Sales · Post-Raise ScalingFull 3-step sequenceRaw reaction
“I haven’t even opened the sheet yet, and now there’s a meeting ask.”
Simulated result
Disengages
Step 3 turns a useful resource into a meeting ask before the buyer has shown interest.
A modelled VP Sales segment reads a three-step cold email sequence. The first two touches offer a practical capacity-planning sheet. The reaction shifts when Step 3 asks for a meeting before the segment has shown interest.
Quality Check
Check the message itself.
Review template signals, value clarity and CTA pressure through standard message-quality lenses. Every finding stays attached to the exact line that triggered it.
Get early accessMessage · Step 1
A simple capacity-planning sheet
Hi Maya, saw your recent growth and was impressed by what you’re building.
I made a lightweight capacity-planning sheet for comparing rep ramp time, quota coverage and hiring scenarios. Happy to send it over if useful.
Spam Reflex
Obvious Template
The opener reads like an AI-SDR template.
“Saw your recent growth” sounds researched but names no event, detail or source. The generic praise could be sent unchanged to almost anyone.
Also checked
Hook Check CTA Pressure Value Clarity
Business Knowledge Base
Model your business with established frameworks.
Unpitch researches and structures your positioning, customers, offers, proof, alternatives, voice and market changes into one living system.
Built to evolve with your business.
Knowledge Base
Website scan complete
ProductPricingAbout
PositioningBest-fit customers, alternatives and differentiated valueReview
Mid-market SaaS · Customer SuccessWho gets the most value, in which situation and why
Proof libraryClaims the team can support with evidence and caveats
Status quo · spreadsheets and emailWhat buyers already use instead of changing
Selected field · Positioning2 sources
A pre-send buyer simulation for teams whose reputation depends on every outbound message.
Researched PersonasComing soon
Model a buyer segment in a changing market.
Researched Personas will combine segment evidence, market shifts, tools, alternatives and switching forces to show what feels timely, expected or irrelevant.
What already works stays in the model.
VP Sales · Post-Raise ScalingResearch plan
Seat and situationResponsibilities, pressure and observable change
Market directionAdoption shifts, category movement and counter-signals
Tools and switchingWhat works, where gaps remain and the cost of changing
Attention environmentVendor fatigue, familiar pitches and proof needed
Researched Persona preview
One modelled buyer segment in one specific situation, with its evidence boundary kept visible.
Situation model
Role, company stage and observable change
Decision context
What feels timely, expected or irrelevant
Planned research inputs
Segment evidenceResponsibilities · success criteria · recurring pressure
Market shifts and counter-signalsDirection · recency · segment relevance
Tools, alternatives and switching forcesWorkflows · strengths · costs of changing
Humanoid benchmark
Human reactions are the benchmark.
Humanoid is a Turing-inspired test set built from outreach messages and reactions written by human readers. Every system receives the same case. Outputs are scored against the human answer key.
Every model runs on the same cases; 100 means its reactions match the human answer key.
Preliminary frozen run1007550250
75%
54%
52%
Opus 4.8
GPT-5.5
Public benchmark repository
Coming soonWhen published, inspect every case, reproduce the run, or benchmark another model.
cases · runner · scoring · run manifest
Claude Code MCPComing soon
A sandbox before every automated send.
Bring Unpitch into Claude Code as a pre-send gate. The planned workflow will return line-specific findings and a clear pass-or-revise decision.
Get early accessClaude CodeMCP connection
Automated send pipeline
›Draft ready in Claude Code
route → unpitch://sandbox
Target Persona · VP Sales · Post-Raise Scaling
Sandbox blocked · 1 issueBody · line 4
“Best-in-class platform” reads as inflated next to the specific customer proof.
Revision returned to automationSend remains locked
1Draft ready
2Unpitch sandbox
3Pass or revise
4Send if passed
The workflow difference
“AI slop is cheap to generate. Your buyer’s attention is not. Test the message before you spend it.”
Three ways to use Unpitch
When the message carries your name, your team or your client.
Test one message, a team sequence or a client campaign before a real buyer sees it.
For founders
Protect a first impression you cannot get back.
Choose the buyer. See the reaction. Fix the message before it reaches a real lead.
Get early accessFounder draft
Before the first send
Message
A new outbound idea for revenue leaders after a funding round.
VP Sales · Post-raise scaling
Selected Persona reaction
“The offer is clear. I would still need a reason to care about it now.”
Revise the relevance before outreach.
For sales leaders
Catch the weak touch before a team repeats it.
Review a rep’s full sequence, find where it loses momentum and return evidence for revision.
Get early accessTeam sequence review
One playbook · three touches
Step 1Specific triggerLands
Step 2Useful evidenceHolds
Step 3Meeting ask arrives earlyWeak touch
Step 3 needs revision before the team repeats it.
For agencies
Don’t burn client leads on weak campaigns.
Win client trust with campaigns tested on simulated buyers before they reach real leads.
Explore Unpitch for agenciesPlanned pricing
Start individual. Scale when the workflow earns it.
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Coming soon$99/month
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